Facebook Targeted Ads

The idea with the new Facebook was seemingly to create an advertising friendly atmosphere, where advertising banners can be incorporated, with little disturbance to the user. The advertising online is suppose to be more accurately targeted to reach the target segment with minimum cost and effort. But one has to wonder, when an ad like this one...


...shows up on an absolute atheist's page, where the filter for fragmentation is limited. Waste, cause of exposure or no loss because, me ie. not the target audience, would never click it. Or perhaps I should, just cause I think it is stupid.