This semester I decided to be part of an advertising competition, the Google Online Marketing Challenge.
We have written the pre-campaign strategy and recently finished the three week long Ad-Words campaign online. We found that it was really difficult to target such large market at the same time as trying to find our target market within the geographical market with billions of people.
In the end we managed to get a decent click-through-rate due to some major changes in the keyword strategy.
The ads were for our client, Link2Uni, Perth. The business is working on recruiting international students from all over the world, by giving them free guidence and counceling before choosing a university in Australia.
We were targeting China, India, South Korea, Vietnam, Mauritius and Reunion Island.
The ads we used were based on two different landing pages, one of the examples:
As proof of our participation in the Ad-Words competition we received a Google Online Marketing Challenge Certificate from the unit coordinator of Integrated Marketing Communications at Edith Cowan University, Peter Ling.
We worked on the challage in teams of four. My team is called Ripple, and consists of Carl-Johan Malmsten, Markus Kähr, Sylvester Montes and I.
The challenge has involved very long hours trying to work out the Google Ad-Words Tool, but it has been a blast. The team has been great to work with and we have had a lot of fun.
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