As a promotional marketing strategy Myer is currently running "3 Weeks in New York". Thay have developed nice displays using the Yellow Cab pattern and colour as a symbol for New York, but i believe they went a little bit over board with the flags.
If you have ever been to New York, you will like me love the vibrant city where one can walk around for ages and ages without getting tired or bored. It is like the city gives you the energy to keep up with it's pace.
However, as an international traveller, I become overwhelmed by the patriotic expression, using the flag as a decor for every doorway, hallway, street side or airport. The flag is pushed in your face everywhere you turn and there is no escape. Don't get me wrong. I absolutely love New York and wish to go to San Francisco sometime in the near future, but the flag has turned in to a symbol of overexposed Americanism.
I don't believe that Myer doing the same will increase the sales, and using a celebrity endorser like Carson does not communicate a timely in-fashion department store.
The Yellow Cab theme would have been more than adequate as a decor and symbol for one of the greatest city of the world.
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